Searching on Stats NZ I found out that our population in Otago region is 202,467 now out of that sum majority are females 103,767 and males 98,700 4.8% of New Zealands population is made up of this. The unemployment rate in Otago region is 5.6% compared with NZ 7.1% which is high… this is for 15 years and over. the most common occupation group in Otago is “professionals” and “managers” which to me says they should have a steady income and have money which they can spend. The median income in Otago is $26,300 40.2% have an annual income of $20,000 or less but I know not all but wouldn’t most of these be students?? 23.1% have an annual income of more than $50.000! (maybe older gen X/boomers) on a graph the two majorities range from $15,000-$20,000 and $40,000-$50,000. Graphing shows in Otago region there is more couples with out children, I don’t know if there kids have moved on or never had any?? majority of Otago people drive a private car, truck, van 60.7% of people driven to work.