UVP and Branding

   

Look at the demography of the target market and then move on to the psychography and research a lot about their values,Mehta they do and why they do it. More clarity in this area makes it so much easy to come up with a product they need.
  

Some of the areas where research needs to be done. 

Most important thing about UVP is to look from customers perspective and offer a solution through your product or service that fulfills their perceived needs.

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